Lead tracking
- Where leads come from: FillKite saves the UTM tags, referrer and landing page with each entry, without cookies. Turn on Capture UTM on every page in Settings → Tracking if visitors often arrive on one page and fill in the form on another.
- Google Analytics 4: in a form’s Settings tab, under Analytics, turn on send a generate_lead event. It works when GA4 (gtag.js) is already on the page.
- Meta Pixel: turn on Meta Pixel: track a Lead. It works when the Pixel is already on the page.
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