Lead quality

Every new entry gets a Lead quality badge: High, Medium or Low. It is worked out from signals FillKite already has: whether the email domain can receive mail, a company or a free mailbox, a disposable address, duplicates, the spam score, a phone number and how many questions were answered. The entry lists the reasons. Use the Lead quality filter in the inbox to see the best leads first.

The forms list also shows each form’s views and conversion rate for the last 30 days.