Gravity Forms Alternatives: 8 Honest Picks for 2026

Gravity Forms is one of the oldest form plugins for WordPress, and it is still a good one. But it has no free plan, every site needs a licence, and some features that feel basic today sit on its most expensive tier. That is why so many site owners go looking for Gravity Forms alternatives, usually after the second or third renewal.

This guide compares eight Gravity Forms alternatives that are worth your time in 2026. For each one you will see what the free plan really includes, what costs money, who it suits and where it falls short. A fair warning first: we make FillKite, which is on this list. We have tried to be as honest about it as about the others, and every price and feature below comes from each plugin’s own pages.

How we picked these Gravity Forms alternatives

A list of Gravity Forms alternatives is only useful if the plugins on it can actually replace Gravity Forms on a real site. So every plugin here had to pass five tests:

• It runs inside WordPress. Hosted tools such as Typeform or Jotform are fine products, but your entries leave your site and you pay per response. This list sticks to WordPress plugins.
• It is actively maintained. Every plugin here has had updates in 2026.
• It saves entries, or can. A form that only sends an email loses leads when the email fails.
• It has conditional logic on at least one plan, because most Gravity Forms users rely on it.
• Its prices are public. You should be able to compare costs without booking a sales call.

Prices are the regular yearly prices from each vendor’s pricing page, checked between 26 September and 13 October 2026. Several vendors give 40 to 50 percent off the first year and then renew at full price, so we compare the renewal price, because that is the one you will keep paying.

Gravity Forms alternatives at a glance

Here are the eight Gravity Forms alternatives side by side, with Gravity Forms itself in the first row for reference.

Two things stand out. First, only three of these Gravity Forms alternatives include conditional logic for free. Second, the unlimited-site plans range from $199 to $599 a year, so for agencies the choice matters far more than the one-site price suggests.

The 8 best Gravity Forms alternatives, one by one

1. FillKite: the most generous free plan for lead forms

FillKite is a newer form builder built around one idea: a form is only worth something if the lead behind it gets an answer. The free plugin has no limits on forms or entries, and includes conditional logic written as plain sentences, an entries inbox with statuses, webhooks, UTM capture, GA4 and Meta Pixel events, a built-in SMTP sender and layered spam protection.

What sets it apart from other Gravity Forms alternatives is lead follow-up. Every entry shows a reply timer, you get a reminder when a lead waits too long, and a lead quality badge tells you which enquiries to answer first. Failed notification emails are retried automatically instead of being lost.

• Free: conditional logic, entries inbox, webhooks, tracking, SMTP, PDF and Excel export, consent receipts, popup forms.
• Pro ($49 to $199 a year): multi-step forms, file uploads, calculations, Stripe and PayPal with no extra platform fee, Google Sheets, partial entries. Renewals stay at the price you first paid.
• Watch out: FillKite is young, so its add-on ecosystem is small next to Gravity Forms. It imports forms from Contact Form 7 and WPForms, but not from Gravity Forms.

Best for: small businesses and agencies whose forms are mostly enquiries, quotes and bookings. See the full Gravity Forms alternative comparison for a feature-by-feature table.

2. WPForms: the most polished builder, if you pay

WPForms is one of the most widely installed Gravity Forms alternatives, with a clean drag-and-drop builder and hundreds of templates. It is easy to recommend to someone who has never built a form.

The catch is the free WPForms Lite. It does not save entries in WordPress (they are only emailed), it has no conditional logic, and Stripe payments on Lite carry an extra fee. Saved entries, conditional logic, multi-step forms and file uploads start on the Basic plan at $99 a year for one site, and webhooks need the Elite plan at $599 a year.

• Free: a simple builder, templates, spam protection, one email per form.
• Paid: $99 a year (1 site), $399 (5 sites), $599 (unlimited), with half off the first year.
• Watch out: the renewal price is double the first-year price, and many integrations are tied to the higher plans.

Best for: people who want the smoothest builder and do not mind the price. More detail in our WPForms comparison.

3. Fluent Forms: fast, with a lot in the free version

Fluent Forms is known for speed and for a free version that covers more than most. Conditional logic, saved entries, Excel export and PDF entries (through a free add-on) are all free, and it can import forms from Contact Form 7 and WPForms.

Among Gravity Forms alternatives it is one of the closest in spirit: lots of features, aimed at people who build many forms. Multi-step forms, file uploads, webhooks and PayPal are in Pro. Stripe works on the free version but takes a 1.9 percent fee per payment.

• Free: conditional logic, entries, Excel export, honeypot, Mailchimp, Stripe with a fee.
• Pro: $63 a year (1 site), $127 (5 sites), $239 (unlimited).
• Watch out: the free Stripe fee adds up on a busy shop, and the settings screens are dense.

Best for: power users who want many features at a fair price. See our Fluent Forms comparison.

4. Formidable Forms: best for calculators and data apps

Formidable Forms goes further than most Gravity Forms alternatives when it comes to using form data. Its Views feature turns entries into listings, directories and tables on the front end, and it is a strong choice for calculators and quote tools.

The free Formidable Lite is limited, though. Conditional logic, multi-page forms and file uploads are Pro features, and Stripe on Lite carries a transaction fee. Paid plans are $79 a year for one site, $199 for 3 sites, $399 for 7 sites and $599 for unlimited sites, each with half off the first year. Even the Basic plan charges a 3 percent Stripe fee, removed only from the Business plan up.

• Free: a basic builder, entries, Stripe with a fee.
• Paid: $79 to $599 a year.
• Watch out: you pay a lot to unlock what makes it special.

Best for: sites that need calculators, directories or front-end data views.

5. Ninja Forms: a free core with paid add-ons

Ninja Forms has been around nearly as long as Gravity Forms. Its free core plugin has unlimited forms and submissions, more than 28 fields, calculations, Cloudflare Turnstile, reCAPTCHA and hCaptcha support, and GDPR tools.

Conditional logic, file uploads and multi-part forms start on the Plus plan at $99 a year for 3 sites. Stripe needs the Pro plan at $199 a year for 20 sites, and Elite is $499 a year for unlimited sites. All three get a discount in the first year.

• Free: unlimited forms and submissions, calculations, CAPTCHA options.
• Paid: $99 (3 sites), $199 (20 sites), $499 (unlimited).
• Watch out: conditional logic is not free, and the Pro plan’s 20 sites is an odd fit for small agencies.

Best for: agencies with up to 20 sites that want one licence for all of them.

6. Forminator: payments and quizzes for free

Forminator, from WPMU DEV, gives away more than almost any of the Gravity Forms alternatives. The free plugin includes conditional logic, file uploads, paginated forms, Stripe and PayPal payments, quizzes, polls, calculations and webhooks. It has more than 600,000 active installs.

Forminator Pro is not sold on its own. It comes with a WPMU DEV membership, which bundles hosting tools, backups and other plugins. Pro adds Stripe subscriptions, an e-signature field and PDF generation.

• Free: conditional logic, uploads, payments, quizzes, polls, webhooks.
• Paid: only as part of a WPMU DEV membership.
• Watch out: the builder feels busier than others, and lead follow-up tools such as reply timers are not part of it.

Best for: people who need free payments or quizzes and do not want to pay anything at all.

7. WS Form: the developer’s choice

WS Form is built for people who want full control. It has a very flexible builder, and strong developer hooks. The free WS Form Lite includes multi-tab forms, but conditional logic, file uploads, calculated fields and payments are in WS Form PRO.

PRO costs $59 a year for one site, $149 for 5 sites and $249 for unlimited sites, which makes it one of the more affordable Gravity Forms alternatives for agencies.

• Free: a capable builder with multi-tab forms.
• Paid: $59 (1 site), $149 (5 sites), $249 (unlimited).
• Watch out: the learning curve is steeper, and the free version is mostly a preview of PRO.

Best for: developers and agencies that build complex, custom forms.

8. Contact Form 7: free, but only for simple forms

Contact Form 7 is completely free and runs on millions of sites. It is fine for a plain contact form, and it supports file uploads and Stripe out of the box.

As a Gravity Forms alternative it is the weakest on this list. It does not save entries by default (you need the separate Flamingo plugin), forms are built with tags instead of a visual builder, and conditional logic needs third-party add-ons. Switching from Gravity Forms to Contact Form 7 usually means giving up more than you gain.

• Free: everything, including file uploads.
• Paid: nothing to buy, but add-ons come from other developers.
• Watch out: no saved entries or logic without extra plugins.

Best for: one simple contact form on a small site. If you already use it and want more, see our Contact Form 7 comparison.

What Gravity Forms alternatives cost per year

Price is the main reason people look for Gravity Forms alternatives, so here are the regular yearly prices for the most common site counts. Plans that do not match a site count exactly show the nearest plan.

Gravity Forms prices are from its own pricing page. Forminator is left out because it is sold only inside a WPMU DEV membership, and Contact Form 7 because it is free.

Over three years the gap between Gravity Forms alternatives grows. At regular prices, unlimited sites cost $597 with FillKite Pro, $777 with Gravity Forms Elite and $1,797 with WPForms or Formidable Forms.

Features Gravity Forms keeps for Elite, and where to get them

Many people only start comparing Gravity Forms alternatives when they need one feature that sits on the Elite plan. Gravity Forms lists webhooks, partial entries, Google Analytics, conversational forms, quizzes, polls and surveys as Elite only. Here is where you can get the most requested ones instead.

So two of these Gravity Forms alternatives cover the most common Elite features without any licence at all.

If webhooks are the only reason you pay for Elite, the FillKite webhooks guide shows how to send each entry to Zapier, Make or your own code without a premium licence.

How to choose between Gravity Forms alternatives

There is no single best choice among Gravity Forms alternatives. Start from what your forms actually do:

• Enquiries, quotes and bookings that need fast replies: FillKite. The free inbox, reply timers and lead quality badges are built for exactly this.
• Payments or quizzes without paying for a plugin: Forminator.
• Many complex forms at a fair price: Fluent Forms.
• Calculators, directories or front-end listings: Formidable Forms.
• Developer control and custom builds: WS Form.
• The easiest builder, budget no object: WPForms.
• Up to 20 client sites on one licence: Ninja Forms Pro.
• A single plain contact form: Contact Form 7.

Before you decide, list the five features your current Gravity Forms setup uses most and check each one against the free and paid plans of the Gravity Forms alternatives above. Most bad switches happen because one small feature, such as an add-on for a CRM, was missed.

Spam protection is worth a closer look. Gravity Forms has a honeypot and sells reCAPTCHA and Turnstile as add-ons. Our guide to WordPress form spam explains which layers matter, whichever plugin you choose.

How to move from Gravity Forms in 5 steps

None of these Gravity Forms alternatives imports Gravity Forms forms with all their settings, so plan a short rebuild. It is usually quicker than people expect.

1. Export your entries. In Gravity Forms, go to Forms → Import/Export → Export Entries and save a CSV file for each form.
2. Rebuild each form. Recreate the fields, conditional logic and confirmations in the new plugin. Start with your most important form.
3. Import the entries. Most Gravity Forms alternatives, FillKite included, can import entries from a CSV file and match the columns to your new fields.
4. Set up emails. Recreate notifications and auto-replies, and make sure they send through SMTP. Our guide to WordPress SMTP covers why that matters.
5. Test, then switch off Gravity Forms. Swap the shortcode or block on each page, send a test entry, check the email arrives and only then deactivate Gravity Forms.

You can run Gravity Forms and any of these Gravity Forms alternatives side by side while you move, one form at a time. Keep the CSV exports until you are sure every entry came across.

Common mistakes when switching

Most problems with Gravity Forms alternatives come from the move itself, not from the new plugin. These are the ones we see most.

Frequently asked questions

What are good WPForms alternatives?

Most of the plugins in this list are also WPForms alternatives, including FillKite, Fluent Forms, Forminator and Ninja Forms. The best choice depends on which features you need free. Our WPForms alternative comparison looks at that choice side by side.

What is the best free alternative to Gravity Forms?

For lead forms, FillKite has the most generous free plan, with conditional logic, an entries inbox, webhooks and tracking. For free payments and quizzes, Forminator is the strongest. Fluent Forms is a good all-round free choice.

Is there a free version of Gravity Forms?

No. Gravity Forms has paid plans only, starting at $59 a year for one site, and no trial. It offers an online demo instead.

Which Gravity Forms alternatives can import Gravity Forms forms?

None of the plugins in this guide imports Gravity Forms forms with all their settings. The usual route is to rebuild each form and import the entries from a CSV file.

Are Gravity Forms alternatives cheaper for agencies?

Often, yes. Gravity Forms Elite is $259 a year for unlimited sites. FillKite Pro Agency is $199 and Fluent Forms Pro is $239, while WPForms and Formidable Forms charge $599 for unlimited sites.

Which Gravity Forms alternatives have free conditional logic?

FillKite, Fluent Forms and Forminator include conditional logic in their free plugins. WPForms, Formidable Forms, Ninja Forms and WS Form keep it for paid plans, and Contact Form 7 needs add-ons.

Is Gravity Forms still worth it?

For sites that depend on its many official and third-party add-ons, yes. If you mostly run enquiry, quote and booking forms, a free or cheaper Gravity Forms alternative will usually do the same job.

Last updated: November 13, 2026